Idea: Bridging the gap on the relatability of Burger King and the consumers through a digital interactive campaign. Pahela Baishakh is when Bengalis would be more lenient towards traditional food over fast food. Using an interactive campaign with the incentive of special gifts and coupons, the idea was to increase footfall in Burger King outlets. We designed the first of its kind mobile optimized interactive canvas ad that allowed the audience to participate and engage with Burger King directly.
The campaign won the Grand Prix award at the Digital Marketing Awards 2018.